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HomeBooks, Movies and MusicBusiness & FinanceBusiness & EconomicsBlue Ocean Strategy Book by Renée Mauborgne and W. Chan Kim
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A Blue Ocean Strategy is about growing demand and breaking away from competition. The paradox is that the only way to beat the competition is to stop trying to beat the competition. Successful blue ocean companies follow a different strategic logic that the authors call Value Innovation.
A Blue Ocean Strategy is about growing demand and breaking away from competition. The paradox is that the only way to beat the competition is to stop trying to beat the competition. Successful blue ocean companies follow a different strategic logic that the authors call Value Innovation.
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A Blue Ocean Strategy is about growing demand and breaking away from competition. The paradox is that the only way to beat the competition is to stop trying to beat the competition. Successful blue ocean companies follow a different strategic logic that the authors call Value Innovation.
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1 book
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- SKU: JU506BM53J3D4NAFAMZ
- GTIN Barcode: 09780339302549
- Weight (kg): 0.6
- Certifications: Eco Friendly
- Main Material: Paper
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Jumia Books Blue Ocean Strategy Book by Renée Mauborgne and W. Chan Kim
KSh 999
KSh 2,00050%
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