A Blue Ocean Strategy is about growing demand and breaking away from competition. The paradox is that the only way to beat the competition is to stop trying to beat the competition. Successful blue ocean companies follow a different strategic logic that the authors call Value Innovation.
A Blue Ocean Strategy is about growing demand and breaking away from competition. The paradox is that the only way to beat the competition is to stop trying to beat the competition. Successful blue ocean companies follow a different strategic logic that the authors call Value Innovation.
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Key Features
A Blue Ocean Strategy is about growing demand and breaking away from competition. The paradox is that the only way to beat the competition is to stop trying to beat the competition. Successful blue ocean companies follow a different strategic logic that the authors call Value Innovation.
What’s in the box
1 book
Specifications
SKU: JU506BM53J3D4NAFAMZ
GTIN Barcode: 09780339302549
Weight (kg): 0.6
Certifications: Eco Friendly
Main Material: Paper
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Jumia Books Blue Ocean Strategy Book by Renée Mauborgne and W. Chan Kim