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HomeBooks, Movies and MusicBusiness & FinanceBusiness & Economics"Blue Ocean Strategy" Book By W. Chan Kim & Renée Mauborgne
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KSh 699
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Product details
Discover how to break away from competition by creating new market space. This expanded edition offers proven strategies for innovation and growth.
"Blue Ocean Strategy" reveals how businesses can succeed by venturing into untapped markets, making competition irrelevant. Backed by global case studies and strategic frameworks, it’s a must-read for innovators and entrepreneurs.
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Key Features
Discover how to break away from competition by creating new market space. This expanded edition offers proven strategies for innovation and growth.
"Blue Ocean Strategy" reveals how businesses can succeed by venturing into untapped markets, making competition irrelevant. Backed by global case studies and strategic frameworks, it’s a must-read for innovators and entrepreneurs.
What’s in the box
1 book
Specifications
- SKU: JU506BM5M73HSNAFAMZ
- GTIN Barcode: 09780804137386
- Size (L x W x H cm): 30 by 30 by 30
- Weight (kg): 0.1
- Main Material: paper
- Warranty Address: <p>n/a</p>
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Jumia Books "Blue Ocean Strategy" Book By W. Chan Kim & Renée Mauborgne
KSh 699
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