Discover how to break away from competition by creating new market space. This expanded edition offers proven strategies for innovation and growth.
"Blue Ocean Strategy" reveals how businesses can succeed by venturing into untapped markets, making competition irrelevant. Backed by global case studies and strategic frameworks, it’s a must-read for innovators and entrepreneurs.
Specifications
Key Features
Discover how to break away from competition by creating new market space. This expanded edition offers proven strategies for innovation and growth.
"Blue Ocean Strategy" reveals how businesses can succeed by venturing into untapped markets, making competition irrelevant. Backed by global case studies and strategic frameworks, it’s a must-read for innovators and entrepreneurs.
What’s in the box
1 book
Specifications
SKU: JU506BM5M73HSNAFAMZ
GTIN Barcode: 09780804137386
Size (L x W x H cm): 30 by 30 by 30
Weight (kg): 0.1
Main Material: paper
Warranty Address: <p>n/a</p>
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Jumia Books "Blue Ocean Strategy" Book By W. Chan Kim & Renée Mauborgne