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HomeBooks, Movies and MusicArt & HumanitiesPhilosophyBreakthrough Advertising: How to Write Ads that Shatter Traditions and Sales Records Book by Eugene M. Schwartz
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Schwartz argues that the key to creating a captivating headline lies in researching what customers want, how aware they are of your product, and how aware they are of competitors' products. Conduct your own customer research and create a headline as a first step toward creating a successful advertisement.
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Key Features
Schwartz argues that the key to creating a captivating headline lies in researching what customers want, how aware they are of your product, and how aware they are of competitors' products. Conduct your own customer research and create a headline as a first step toward creating a successful advertisement.
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1 book
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- SKU: JU506BM5HHYTINAFAMZ
- Weight (kg): 0.3
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Jumia Books Breakthrough Advertising: How to Write Ads that Shatter Traditions and Sales Records Book by Eugene M. Schwartz
KSh 600
KSh 1,05043%
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