Jumia Books Building a StoryBrand 2.0 Clarify Your Message So Customers Will Listen  by Donald Miller

Building a StoryBrand 2.0 by Donald Miller is a marketing and messaging guide that helps businesses clarify their message so customers really listen and engage. The core idea is to use a storytelling framework that positions the customer as the hero of the story, facing a problem they need to solve. Your business or brand plays the role of the guide that helps the customer succeed by offering a clear plan and call to action.

The StoryBrand framework is built on seven key parts:

A Character: The customer is the hero with desires and goals.

Has a Problem: Identify the customer's external, internal, and philosophical problems.

And Meets a Guide: Your brand shows empathy for the customer’s struggles and displays authority to help.

Who Gives Them a Plan: Provide a simple, actionable plan that the customer can follow.

And Calls Them to Action: Use direct calls to action motivating the customer to take the next step.

That Helps Them Avoid Failure: Highlight the negative consequences of not acting.

And Ends in Success: Paint a clear picture of the positive outcomes that will result.