Outlines a multi-dimensional perspective on moving from traditional marketing to AI-based marketing. Highlights automated identification and profiling of customers and markets through AI. Examines the role of interactive digital assistants in effective and smart communication with customers.
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Key Features
Outlines a multi-dimensional perspective on moving from traditional marketing to AI-based marketing. Highlights automated identification and profiling of customers and markets through AI. Examines the role of interactive digital assistants in effective and smart communication with customers.
What’s in the box
1 book
Specifications
SKU: JU506BM5654YQNAFAMZ
Weight (kg): 0.2
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Jumia Books Building AI Driven Marketing Capabilities: Understand Customer Needs And Deliver Value Through AI Book