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HomeBooks, Movies and MusicBusiness & FinanceBusiness & EconomicsBuilding Strong Brands by Aaker, David A
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KSh 580
KSh 6003%
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Building Strong Brands
By David A. Aaker
Overview
Building Strong Brands is a foundational book in brand management, offering a comprehensive framework for creating, managing, and sustaining powerful brands. David Aaker draws on real-world case studies from companies like Saturn, General Electric, Kodak, and McDonald’s to illustrate how strong brands are built and maintained in competitive markets12.
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Key Features
Building Strong Brands
By David A. Aaker
Overview
Building Strong Brands is a foundational book in brand management, offering a comprehensive framework for creating, managing, and sustaining powerful brands. David Aaker draws on real-world case studies from companies like Saturn, General Electric, Kodak, and McDonald’s to illustrate how strong brands are built and maintained in competitive markets12.
Specifications
- SKU: JU506BM5RULCMNAFAMZ
- GTIN Barcode: 09781849830409
- Weight (kg): 0.3
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Jumia Books Building Strong Brands by Aaker, David A
KSh 580
KSh 6003%
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