Jumia Books Business Beyond Business: How to Gain Magnetic Influence, Meaningful Connection and Profitable Publicity by Becoming a Radically Generous Entrepreneur Paul Edwards

"Business Beyond Business: How to Gain Magnetic Influence, Meaningful Connection and Profitable Publicity by Becoming a Radically Generous Entrepreneur" by Paul Edwards is a guide for entrepreneurs who want to move beyond the traditional money-focused approach to business. Edwards introduces the concept of becoming a "Radically Generous Entrepreneur," which combines selflessness, effective communication, and knowledge sharing to build influence and meaningful connections even before financial success is realized.

The book encourages readers to become magnets rather than pushers, pro bono publicists, and to profit through involvement with nonprofits. It highlights the importance of building powerful relationships and being persuasive writers and content curators. Edwards also advocates for strategic generosity and authentic networking to create magnetic influence.