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KSh 1,234
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Product details
Discover the hidden forces that shape our buying decisions beyond logic and reason. Martin Lindstrom blends neuroscience and marketing to reveal what truly drives consumer behavior.
This bestselling book explores the subconscious triggers behind purchasing habits, using cutting-edge brain research to uncover why we buy what we buy—even when we think we're making rational choices.
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Key Features
Discover the hidden forces that shape our buying decisions beyond logic and reason. Martin Lindstrom blends neuroscience and marketing to reveal what truly drives consumer behavior.
This bestselling book explores the subconscious triggers behind purchasing habits, using cutting-edge brain research to uncover why we buy what we buy—even when we think we're making rational choices.
What’s in the box
1 book
Specifications
- SKU: JU506BM529NN0NAFAMZ
- GTIN Barcode: 09786555115581
- Size (L x W x H cm): 30 by 30 by 30
- Weight (kg): 0.1
- Main Material: paper
- Warranty Address: <p>n/a</p>
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Jumia Books Buyology Book By Martin Lindstrom
KSh 1,234
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