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Jumia Books Buyology: Truth and Lies About Why We Buy Book By Martin Lindstrom

Name: Buyology: Truth and Lies About Why We Buy Book By Martin Lindstrom
Brand: Jumia Books
Price: 1234.00 KES
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Martin Lindstrom uncovers the subconscious forces that drive consumer behavior. This book blends neuroscience and marketing to reveal what truly influences our buying decisions.

A groundbreaking exploration of the hidden psychology behind purchasing habits, Buyology reveals how emotions, rituals, and brain activity shape what we buy. Lindstrom offers eye-opening insights for marketers and curious consumers alike.

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Martin Lindstrom uncovers the subconscious forces that drive consumer behavior. This book blends neuroscience and marketing to reveal what truly influences our buying decisions.