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KSh 1,234
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+ shipping from KSh 90 to CBD - UON/Globe/Koja/River Road
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Product details
Cashvertising Online by Drew Eric Whitman is a practical, research-driven guide that teaches how to master online advertising by leveraging the latest findings in buyer psychology to dramatically improve ad response rates. The book distills insights from extensive studies analyzing thousands of ads, millions of emails, and billions of clicks to reveal what truly works in digital marketing, especially on platforms like Facebook, Instagram, and X (formerly Twitter).
Whitman emphasizes shifting from traditional salesy copy to a highly personal “you and me” conversational approach that sells without appearing pushy. The book provides actionable techniques to craft compelling ads, emails, web pages, and social media posts based on scientific principles rather than guesswork. It covers psychological triggers and strategies proven to capture attention, generate clicks, and boost sales.
Designed for both beginners and experienced marketers, Cashvertising Online offers fast, practical, and no-fluff advice to help readers create persuasive campaigns that yield remarkable results in the competitive online advertising space.
In summary, Cashvertising Online is a must-read for anyone looking to enhance their digital marketing effectiveness by applying tested psychological insights and proven strategies to online advertising campaigns
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Key Features
Cashvertising Online by Drew Eric Whitman is a practical, research-driven guide that teaches how to master online advertising by leveraging the latest findings in buyer psychology to dramatically improve ad response rates. The book distills insights from extensive studies analyzing thousands of ads, millions of emails, and billions of clicks to reveal what truly works in digital marketing, especially on platforms like Facebook, Instagram, and X (formerly Twitter).
Whitman emphasizes shifting from traditional salesy copy to a highly personal “you and me” conversational approach that sells without appearing pushy. The book provides actionable techniques to craft compelling ads, emails, web pages, and social media posts based on scientific principles rather than guesswork. It covers psychological triggers and strategies proven to capture attention, generate clicks, and boost sales.
Designed for both beginners and experienced marketers, Cashvertising Online offers fast, practical, and no-fluff advice to help readers create persuasive campaigns that yield remarkable results in the competitive online advertising space.
In summary, Cashvertising Online is a must-read for anyone looking to enhance their digital marketing effectiveness by applying tested psychological insights and proven strategies to online advertising campaigns
What’s in the box
1 BOOK
Specifications
- SKU: JU506BM65QUZUNAFAMZ
- GTIN Barcode: 09781632652058
- Weight (kg): 1.9
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Jumia Books Cashvertising Online - Drew Eric Whitman
KSh 1,234
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