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HomeBooks, Movies and MusicBusiness & FinanceBusiness & EconomicsCompetitive Strategy: Techniques for Analyzing Industries and Competitors Book by Michael Porter
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The three major competitive strategies are: 1) establish cost leadership, 2) create product differentiation, and 3) focus on a specific market segment. When a firm falls in the middle and doesn't have strong focus on any of these three directions, it suffers low profitability.
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Key Features
The three major competitive strategies are: 1) establish cost leadership, 2) create product differentiation, and 3) focus on a specific market segment. When a firm falls in the middle and doesn't have strong focus on any of these three directions, it suffers low profitability.
Specifications
- SKU: JU506BM5VWNZQNAFAMZ
- Weight (kg): 0.3
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Jumia Books Competitive Strategy: Techniques for Analyzing Industries and Competitors Book by Michael Porter
KSh 600
KSh 6051%
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