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Jumia Books Contagious: Why Things Catch On Book By Jonah Berger Overview Summary Reviews Get

Name: Contagious: Why Things Catch On Book By Jonah Berger Overview Summary Reviews Get
Brand: Jumia Books
Price: 600.00 KES
Availability: InStock

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This book is perfect for anyone who wants to learn more about how to spread ideas, increase brand awareness, or grow their customer base. In it, Wharton marketing professor Jonah Berger explains what makes certain ideas, products, and stories popular. He explains 6 mechanisms that contribute to virality: social currency, triggers, emotion, practical value, public, and stories.