Jumia Books Creative Intelligence: Don’t Ask AI, Think With It by Greg Storey

Creative Intelligence by Greg Storey is a timely and provocative guide for anyone navigating the intersection of human creativity and artificial intelligence. In an age where AI tools are increasingly embedded in design, writing, strategy, and innovation, Storey challenges readers to rethink their relationship with these technologies—not as replacements for human thought, but as partners in the creative process.

With a foreword by Dave Gray and praise from industry leaders like Steve Makofsky (SVP, NBCUniversal), this book is positioned as essential reading for designers, strategists, entrepreneurs, and anyone who wants to stay creatively relevant in a rapidly evolving digital landscape.

Key themes include:

Why asking AI for answers is not enough—and how to ask better questions

How to cultivate “creative intelligence” by blending intuition, curiosity, and machine learning

Real-world examples of AI-enhanced workflows in design, branding, and product development

Ethical considerations and cognitive traps in over-relying on automation

Exercises and frameworks to sharpen your thinking while leveraging AI’s strengths

Storey’s writing is crisp, insightful, and often humorous, making complex ideas digestible without dumbing them down. He draws on decades of experience in design and leadership to offer a practical philosophy: AI is a tool, not a crutch. The goal is not to outsource creativity, but to amplify it.

The minimalist cover and bold typography reflect the book’s core message—clarity, intentionality, and bold thinking in the face of technological change. Whether you're a seasoned creative or just beginning to explore AI tools, Creative Intelligence offers a roadmap for staying sharp, ethical, and inspired.