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To cross the chasm, start-ups must focus their entire efforts on a niche market to secure a foothold and use it as a base for further expansion. The narrower the market niche, the easier it is to focus on marketing efforts, deliver superior service, secure a pragmatist customer base, and collect references.
To cross the chasm, start-ups must focus their entire efforts on a niche market to secure a foothold and use it as a base for further expansion. The narrower the market niche, the easier it is to focus on marketing efforts, deliver superior service, secure a pragmatist customer base, and collect references.
To cross the chasm, start-ups must focus their entire efforts on a niche market to secure a foothold and use it as a base for further expansion. The narrower the market niche, the easier it is to focus on marketing efforts, deliver superior service, secure a pragmatist customer base, and collect references.
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