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Jumia Books Crossing The Chasm Book By Geoffrey Moore

KSh 580
KSh 5851%

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Crossing the Chasm by Geoffrey A. Moore is a marketing classic that outlines a framework for selling technological products. The book delves into the gap between early adopters and the early majority, providing strategies for bridging this chasm to achieve widespread adoption.

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Crossing the Chasm by Geoffrey A. Moore is a marketing classic that outlines a framework for selling technological products. The book delves into the gap between early adopters and the early majority, providing strategies for bridging this chasm to achieve widespread adoption.

Specifications

  • SKU: JU506BM5MZG9JNAFAMZ
  • Weight (kg): 0.3

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Jumia Books Crossing The Chasm Book By Geoffrey Moore

Jumia Books Crossing The Chasm Book By Geoffrey Moore

KSh 580
KSh 5851%
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