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Amanda Montell explores how language fuels cult-like influence in everyday groups and movements. From spiritual leaders to fitness brands, she reveals how words shape loyalty, identity, and control.
Cultish decodes the linguistic tricks used by cults and cultish communities to manipulate and inspire. Amanda Montell blends social science and pop culture to show how language can foster devotion, conformity, and power in modern life.
Amanda Montell explores how language fuels cult-like influence in everyday groups and movements. From spiritual leaders to fitness brands, she reveals how words shape loyalty, identity, and control.
Cultish decodes the linguistic tricks used by cults and cultish communities to manipulate and inspire. Amanda Montell blends social science and pop culture to show how language can foster devotion, conformity, and power in modern life.
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