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This groundbreaking book explores how simple heuristics can lead to smart decisions in complex environments. Todd and Gigerenzer challenge the “more-is-better” ideal, showing when less information yields better outcomes.
Todd, Gigerenzer, and the ABC Research Group reveal how ecological rationality empowers adaptive decision-making through simple heuristics that align with real-world environments, reshaping our understanding of intelligence.
This groundbreaking book explores how simple heuristics can lead to smart decisions in complex environments. Todd and Gigerenzer challenge the “more-is-better” ideal, showing when less information yields better outcomes.
Todd, Gigerenzer, and the ABC Research Group reveal how ecological rationality empowers adaptive decision-making through simple heuristics that align with real-world environments, reshaping our understanding of intelligence.
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