Jumia Books Elastic: Unlocking Your Brain’s Ability to Embrace Change by Leonard Mlodinow

Elastic by Leonard Mlodinow is a compelling exploration of the brain’s remarkable capacity for adaptive thinking. In a world defined by constant change—technological, cultural, and personal—Mlodinow argues that success depends not just on intelligence or expertise, but on our ability to think elastically.

Drawing from neuroscience, psychology, and real-world examples, Mlodinow explains how elastic thinking allows us to:

Break free from rigid mental patterns

Generate creative solutions to complex problems

Embrace ambiguity and uncertainty with confidence

Reframe challenges and spot hidden opportunities

Balance analytical reasoning with intuitive insight

Through engaging storytelling and scientific clarity, the author introduces readers to the cognitive processes behind flexible thinking. He shares stories of inventors, artists, entrepreneurs, and everyday individuals who have harnessed elastic thinking to overcome obstacles and spark innovation.

Mlodinow also offers practical strategies to cultivate this mindset, including:

How to quiet the analytical brain to let creativity flow

Techniques for expanding mental boundaries and challenging assumptions

Ways to foster curiosity and openness in decision-making

Praised by The New York Times Book Review as “absorbing,” Elastic is ideal for readers interested in personal development, cognitive science, and navigating the complexities of modern life. Whether you're leading a team, launching a project, or simply seeking to grow, this book provides the tools to think more freely—and live more fully.