Jumia Books Every Word Matters: Writing to Engage the Public by Dr. Ranjana Srivastava

Every Word Matters by Dr. Ranjana Srivastava is a masterclass in writing that connects, informs, and inspires. Drawing on her experience as a physician, columnist, and public communicator, Srivastava offers a deeply thoughtful and practical guide to crafting words that resonate with diverse audiences.

In an age of information overload and polarized discourse, this book reminds us that writing is not just about expression—it’s about responsibility, empathy, and precision. Srivastava explores how writers can bridge the gap between expertise and accessibility, especially when addressing complex topics like health, ethics, and social justice.

Key themes include:

How to write with clarity and compassion for non-specialist audiences

The ethical dimensions of public communication

Techniques for storytelling that educate without sensationalizing

Strategies for engaging readers across cultural and emotional divides

The role of humility, curiosity, and listening in effective writing

With elegant prose and real-world examples, Srivastava guides readers through the challenges of writing for newspapers, blogs, speeches, and social media. She emphasizes that every word carries weight—and that thoughtful writing can foster trust, spark dialogue, and even change lives.

This book is ideal for:

Professionals in medicine, science, and public policy

Writers and journalists seeking to deepen their impact

Educators and students learning to communicate complex ideas

East African communicators and advocates working across linguistic and cultural boundaries

French-speaking audiences interested in ethical and inclusive public writing

Every Word Matters is both a practical toolkit and a philosophical reflection on the power of language. It’s a must-read for anyone who believes that writing well is not just a skill—it’s a civic duty.