Jumia Books Find Your Why By Simon Sinek, White, Business And Discovery

For those who hold a leadership position, creating an en-vironment in which the people in your charge feel like they are a part of something bigger than themselves is your responsibility as a leader. For those who work for an organization that does not leave you feeling inspired at the beginning and end of every day, you must become the leader you wish you had. Regardless of our rank in the organiza-tion, every single one of us has at least one colleague, client or vendor for whom we can take some responsibility for how they feel when they work with us. The goal is not to focus on what’s standing in your way; it is to take steps that will have a positive and lasting effect on everyone around us.

The concept of WHY is a deeply personal journey born out of pain. I discovered the idea at a time when I had lost any passion for my work. The advice people gave me wasn’t helpful either: “Do what you love,” “Find your bliss,” “Be passionate.” All accurate—but totally un-actionable. I agreed with all the advice in theory, but I didn’t know what to change. I didn’t know what to do differently on Monday. And that’s the reason the WHY has been and continues to be such a profound force in my life. Not only did discovering my WHY renew my passion, it gave me a filter to make better decisions. It offered me a new lens through which I would see the world differently. And it was through this lens—to inspire people to do what in-spires them so that together each of us can change our world—that I started preaching the concept of WHY and the Golden Circle. And people listened. In fact, people did more than listen, they joined me in preaching this mes-sage, sharing the vision. And our movement was born.