Jumia Books FORTUNE The Greatest Business Decisions of All Time: Apple, Ford, IBM, Zappos, and Others Made Radical Choices that Changed the Course of Business. Book by Verne Harnish

This book takes a pragmatic business and economics view towards evaluating competing investment alternatives and/or capital project strategies. It provides a practical step-by- step process using a structured decision analysis framework to evaluate, understand, quantify, and measure project invesment strategies in light of multiple stakeholder objectives and success criteria. This process assists in helping stakeholders (internal and external) achieve a shared understanding of project issues and to facilitate convergence towards a mutually acceptable solution. The approach considers available choices, identified uncertainties, constraints, necessary tradeoffs, and preferences so as to identify solutions that maximize overall benefits while minimizing overall costs and risk. A real world case study is presented in the early chapters and the process steps are demonstrated through application to this case study.

Recent advances in technology allow for investment strategies to be evaluated against multiple criteria within one integrated platform. This book guides the reader in performing multi-criteria decision analysis, including the use of Monte Carlo simulation, within an MS Excel environment using native MS Excel and as well as add-in programs such Palisades Decision Tools suite. Example model structures, screen shots, formulas, and output results are provided throughout the book using an illustrative case study.