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HomeBooks, Movies and MusicArt & HumanitiesPhilosophyGeoffrey G. Parker and 2 more Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You
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Jumia Books Geoffrey G. Parker and 2 more Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You
KSh 600
KSh 6508%
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Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?
These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business.
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Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?
These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business.
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1 book
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- SKU: JU506BM5I2ZM9NAFAMZ
- Weight (kg): 0.3
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Jumia Books Geoffrey G. Parker and 2 more Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You
KSh 600
KSh 6508%
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