Jumia Books Hard Things About Hard Things

The Hard Thing About Hard Things has been the most recommended book to me from numerous conversations with great entrepreneurs on my podcast Growth Mindset Podcast. It’s reached the point now that if I ask for a book recommendation for business advice, I add ‘other than the obvious Hard Thing About Things’.
Why is it so good? Most business books focus on how to do things correctly, whilst Ben acknowledges upfront there is no such thing as a perfect business and however much planning you make, screw-ups will inevitably happen. He addresses all the major screw-ups that have occurred during his time leading billion $ corporations and how his team made decisions to turn things around or screw things up further.
He outlines the hardest decisions he had to make and the awful situations you find yourself in. They say entrepreneurship is the about crazy highs and terrible lows and this book paints the full ugly picture of what life is like in the daunting face of disaster.