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SMARTIFY
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The book presents twelve timeless principles for building a business that truly matters, drawn from the founders' journey of launching Beekman 1802 with no funding during a recession.
It highlights that success comes from persistence, work ethic, and a deep belief in your product and customers, not from privilege.
This book shares the human side of building a meaningful business, starting from a crumbling farmhouse with no fancy resources. It outlines the twelve principles that guided the founders of Beekman 1802, demonstrating that with determination and timeless understanding, anyone can build a great business. The narrative is designed to inspire action and provide hope for those who want to do more but don't know how to begin.
The book presents twelve timeless principles for building a business that truly matters, drawn from the founders' journey of launching Beekman 1802 with no funding during a recession.
It highlights that success comes from persistence, work ethic, and a deep belief in your product and customers, not from privilege.
This book shares the human side of building a meaningful business, starting from a crumbling farmhouse with no fancy resources. It outlines the twelve principles that guided the founders of Beekman 1802, demonstrating that with determination and timeless understanding, anyone can build a great business. The narrative is designed to inspire action and provide hope for those who want to do more but don't know how to begin.
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