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HomeBooks, Movies and MusicMotivational & Self-HelpHow to Win an Argument: An Ancient Guide to the Art of Persuasion (Ancient Wsdom for Modern Readers) by Marcus Tullius Cicero (Author),
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"How to Win an Argument: An Ancient Guide to the Art of Persuasion" by Marcus Tullius Cicero is a practical and timeless manual on rhetoric and persuasion, drawn from Cicero’s works as one of Rome’s greatest orators. The book outlines the classical "canons" of rhetoric, offering strategies to construct and present compelling arguments.
Key elements include:
Invention: Finding and developing the content of your argument using logical proofs (logos), emotional appeals (pathos), and ethical character (ethos).
Arrangement: Organizing the argument with a clear introduction, presentation of points, refutation of counterarguments, and a strong conclusion.
Style: Selecting precise and engaging language tailored to suit the audience and context, including the use of figures of speech.
Memory: Techniques to memorize speeches, including mnemonics, which were crucial for ancient orators.
Delivery: The art of effective verbal and physical presentation—voice modulation, gestures, facial expressions—to connect emotionally with the audience.
Specifications
Key Features
Cicero emphasizes the balance of logic, ethics, and emotion for persuasion and the importance of adapting style to audience and circumstances. The book also discusses the education and qualities of an ideal orator, underscoring the role of knowledge, practice, and ethical responsibility in winning arguments and influencing people.
What’s in the box
1 BOOK
Specifications
- SKU: JU506BM5EACKQNAFAMZ
- GTIN Barcode: 09780691164335
- Weight (kg): 0.1
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Jumia Books How to Win an Argument: An Ancient Guide to the Art of Persuasion (Ancient Wsdom for Modern Readers) by Marcus Tullius Cicero (Author),
KSh 1,234
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