Cialdini highlights some of the triggers of our 'primitive automaticity' and shows us some ways in which we are being influenced without even realizing it: reciprocity, commitments and consistency, social proof, liking, authority, and scarcity. ‘The Psychology of Persuasion’
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Cialdini highlights some of the triggers of our 'primitive automaticity' and shows us some ways in which we are being influenced without even realizing it: reciprocity, commitments and consistency, social proof, liking, authority, and scarcity. 'The Psychology of Persuasion'
Specifications
SKU: JU506BM5EPB8NNAFAMZ
Weight (kg): 0.3
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Jumia Books Influence: The Psychology Of Persuasion Book By Robert Cialdini