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Jumia Books "Marketing Management Book By Philip Kotler et al."

Name: "Marketing Management Book By Philip Kotler et al."
Brand: Jumia Books
Price: 1234.00 KES
Availability: InStock

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A definitive guide to modern marketing strategies, consumer behavior, and brand management. Ideal for students, professionals, and anyone seeking practical insights into global marketing dynamics.

This 4th European edition of Marketing Management by Kotler, Keller, Brady, Goodman, and Hansen delivers a comprehensive overview of contemporary marketing principles, enriched with European case studies and global perspectives.

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A definitive guide to modern marketing strategies, consumer behavior, and brand management. Ideal for students, professionals, and anyone seeking practical insights into global marketing dynamics.