Jumia Books Mindset: The New Psychology of Success by Carol S. Dweck The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

Mindset: The New Psychology of Success by Carol S. Dweck

Carol Dweck's book explores two core mindsets shaping how people approach challenges and achieve success: the fixed mindset and the growth mindset. The fixed mindset believes abilities and intelligence are static traits, leading to avoidance of challenges, fear of failure, and a need for validation. The growth mindset, on the other hand, believes abilities can be developed through effort, learning, and perseverance. People with a growth mindset embrace challenges, see failure as a learning opportunity, and continuously improve themselves. Dweck shows that adopting a growth mindset leads to higher achievement and resilience across areas like sports, business, education, and relationships. The mindset can be changed, making personal and professional growth attainable through intentional effort.​

The Lean Startup by Eric Ries

Eric Ries introduces a methodology for startups to reduce waste and increase chances of success through rapid experimentation and validated learning. Central is the Build-Measure-Learn feedback loop where entrepreneurs quickly create a Minimum Viable Product (MVP), test it with customers to gather data, and then adjust the product and business strategy accordingly. Ries criticizes traditional startup methods as slow and risky and promotes using real customer data to make decisions instead of assumptions. The book emphasizes innovation accounting—tracking key metrics like customer acquisition and retention—and fostering a culture of continuous improvement and adaptability to navigate uncertainty in building new businesses.