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HomeBooks, Movies and MusicBusiness & FinanceBusiness & EconomicsMisbehaving: The Making of Behavioral Economics Book by Richard Thaler
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KSh 600
KSh 6051%
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The bulk of Misbehaving covers many aspects of behavioural economics that Thaler was personally involved in uncovering, including endowment effects (i.e. people value something substantially more when they own it than before they own it), mental accounting (i.e. people treat money as non-fungible – for example,
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The bulk of Misbehaving covers many aspects of behavioural economics that Thaler was personally involved in uncovering, including endowment effects (i.e. people value something substantially more when they own it than before they own it), mental accounting (i.e. people treat money as non-fungible – for example,
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- SKU: JU506BM5J1OGLNAFAMZ
- Weight (kg): 0.3
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Jumia Books Misbehaving: The Making of Behavioral Economics Book by Richard Thaler
KSh 600
KSh 6051%
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