Jumia Books Psycho-Cybernetics - Maxwell Maltz

Psycho-Cybernetics by Maxwell Maltz is a pioneering self-help book that explores how the mind functions like a goal-seeking machine and how improving your self-image can dramatically enhance your success and happiness. Maltz, a plastic surgeon, noticed that changing a person’s physical appearance did not always change their self-esteem or life outcomes, leading him to investigate the deeper connection between self-perception and achievement.

Core Concepts:

Self-Image as the Key to Success:
Your self-image—the mental picture you hold of yourself—sets the boundaries for what you believe you can accomplish. Changing your self-image can unlock new potential and break limiting beliefs.

Creative Mechanism (Subconscious Mind):
Maltz describes the subconscious as a "creative mechanism" that works like a cybernetic system (similar to a guided missile or thermostat). It automatically steers you toward goals based on the images and goals you feed it.

Success and Failure Mechanisms:
The brain operates through success and failure mechanisms that respond to mental goals. If you program your mind with positive goals and images, your subconscious will guide your behavior toward success. Negative self-images activate failure patterns.

Visualization and Mental Practice:
Repeatedly imagining yourself succeeding helps "train" your subconscious to accept those outcomes as possible, increasing confidence and improving actual performance.

Feedback Loops:
Like a machine using feedback to correct its course, your mind adjusts your actions based on results and perceptions, reinforcing success or failure habits.

Imagination and Belief:
Imagination is a powerful tool to reprogram your mind. Believing in your ability to succeed is essential because the subconscious cannot distinguish between real and vividly imagined experiences.

1 BOOK