Jumia Books Raising Boys to Be Good Men: A Parent’s Guide to Bringing up Happy Sons in a World Filled with Toxic Masculinity  by Aaron Gouveia (Author)

"Raising Boys to Be Good Men: A Parent’s Guide to Bringing up Happy Sons in a World Filled with Toxic Masculinity" by Aaron Gouveia is a vital parenting guide addressing the urgent crisis of toxic masculinity affecting boys today. Gouveia, known for his viral support of his son expressing individuality (such as wearing nail polish), offers 36-38 practical parenting tips to challenge gender norms and the harmful "man up" culture.

The book outlines how boys are socially pressured to suppress emotions, conform to destructive stereotypes, and face bullying when they show vulnerability or interests considered "non-masculine." Gouveia emphasizes the power of parents to raise emotionally healthy, confident, and respectful sons who reject outdated notions of toughness and aggression.

Key themes include teaching boys that "girl" is not an insult, retiring phrases like "boys will be boys," encouraging emotional expression and physical affection, allowing exploration of nontraditional hobbies, discussing consent and privilege openly, and modeling respectful relationships. The guide advocates for reframing masculinity toward empathy, kindness, and respect for all genders.