Jumia Books Remember: The Science of Memory and the Art of Forgetting  by Lisa Genova (Author)

"Remember: The Science of Memory and the Art of Forgetting" by Lisa Genova is a fascinating exploration of how human memory works, why we forget, and how forgetting is actually an essential and beneficial brain function. Genova, a neuroscientist and bestselling author, explains the process of memory formation in clear, accessible terms, covering stages including encoding, consolidation, storage, and retrieval.

The book emphasizes that paying attention is critical for memory formation, and many instances of forgetting—like not recalling where one parked—often stem from not properly encoding the information rather than memory failure. Genova explains that memories are distributed throughout the brain rather than stored in one location, making memory complex and sometimes unreliable.