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HomeBooks, Movies and MusicMotivational & Self-HelpScarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough by Michael Easter (Author)
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"Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough" by Michael Easter explores how our brains are wired for scarcity, a survival mechanism evolved in response to environments where resources were limited. This ancient wiring now causes problems in modern society, where abundance paradoxically fuels cravings, dissatisfaction, and unhealthy habits.
Easter explains the "scarcity loop," a cycle triggered by opportunities, unpredictable rewards, and quick repeatability, which drives compulsive behaviors in areas like shopping, social media use, and consumption. He highlights how modern technology and social systems exploit this loop, worsening stress, addiction, and feelings of lack despite material wealth.
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Key Features
The book blends evolutionary science, psychology, and the author's personal experiences, offering a critique of societal structures that reward scarcity-driven behaviors and harm both individuals and the planet. Easter advocates for rewiring the brain through mindfulness, gratitude, and cultivating an abundance mindset to break free from the cycle of craving and achieve balance and wellbeing in the modern world.
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1 BOOK
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- SKU: JU506BM60FGKANAFAMZ
- GTIN Barcode: 09780593236628
- Weight (kg): 0.1
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Jumia Books Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough by Michael Easter (Author)
KSh 1,987
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