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A science-backed guide to overcoming compulsive cravings and embracing a mindset of sufficiency. Michael Easter reveals how evolutionary wiring fuels modern excess—and how to break free from it.
In Scarcity Brain, Michael Easter explores how our ancient survival instincts drive modern overconsumption—from food and tech to status and stuff. Blending neuroscience, behavioral psychology, and personal stories, he offers practical strategies to rewire habits and cultivate a mindset of “enough.” This empowering book helps readers reclaim focus, fulfillment, and freedom from compulsive craving.
A science-backed guide to overcoming compulsive cravings and embracing a mindset of sufficiency. Michael Easter reveals how evolutionary wiring fuels modern excess—and how to break free from it.
In Scarcity Brain, Michael Easter explores how our ancient survival instincts drive modern overconsumption—from food and tech to status and stuff. Blending neuroscience, behavioral psychology, and personal stories, he offers practical strategies to rewire habits and cultivate a mindset of “enough.” This empowering book helps readers reclaim focus, fulfillment, and freedom from compulsive craving.
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