Jumia Books Strategy Beyond The Hockey Stick

The authors have discovered that over a 10-year period, just 1 in 12 companies manage to jump from the middle tier of corporate performance―where 60% of companies reside, making very little economic profit―to the top quintile where 90% of global economic profit is made. This movement does not happen by magic―it depends on your company's current position, the trends it faces, and the big moves you make to give it the strongest chance of vaulting over the competition.

This is not another strategy framework. Rather, Strategy Beyond the Hockey Stick shows, through empirical analysis and the experiences of dozens of companies that have successfully made multiple big moves, that to dramatically improve performance, you have to overcome incrementalism and corporate inertia.

"A different kind of book―I couldn't put it down. Inspiring new insights on the facts of what it takes to move a company's performance, combined with practical advice on how to deal with real-life dynamics in management teams."
―Jane Fraser, CEO, Citigroup Latin America