Jumia Books Surrounded by Idiots: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life) Author: Thomas Erikson

Surrounded by Idiots by Thomas Erikson is a globally acclaimed guide to understanding human behavior through a simple yet powerful framework. Drawing from the DISC model, Erikson categorizes people into four color-coded personality types—Red, Yellow, Green, and Blue—each with distinct traits, communication styles, and decision-making patterns.

???? What You’ll Discover:

Red (Dominant): Assertive, goal-driven, and direct—learn how to match their energy without clashing

Yellow (Influencer): Enthusiastic, social, and creative—discover how to engage without overwhelming

Green (Stable): Calm, loyal, and conflict-averse—understand how to build trust and avoid pressure

Blue (Analytical): Detail-oriented, cautious, and logical—communicate with clarity and precision

Erikson’s approach is humorous, relatable, and backed by behavioral science. He offers practical tips for:

Navigating workplace dynamics and team collaboration

Improving relationships with partners, friends, and family

Managing conflict and reducing misunderstandings

Enhancing leadership, sales, and customer service effectiveness

???? Why It Resonates:

Over one million copies sold worldwide

Translated into multiple languages and used in corporate training

Ideal for Kenyan professionals, educators, and youth leaders seeking to improve interpersonal skills

Applicable across cultures, industries, and personality spectrums

The cover’s colorful silhouettes reflect the diversity of human behavior and the book’s central message: people aren’t difficult—they’re just different. This title fits perfectly under Communication Skills, Behavioral Psychology, Leadership Development, and Personal Growth.