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A witty, practical guide to mastering persuasion through classical rhetoric and modern examples. Jay Heinrichs teaches how to argue effectively using techniques from Aristotle to pop culture icons.
Thank You for Arguing by Jay Heinrichs is a bestselling masterclass in the art of persuasion. Blending ancient rhetorical principles with contemporary scenarios—from political debates to everyday conversations—Heinrichs equips readers with tools to speak, write, and frame arguments more powerfully. This fully revised fourth edition includes fresh insights on digital communication and persuasive storytelling.
A witty, practical guide to mastering persuasion through classical rhetoric and modern examples. Jay Heinrichs teaches how to argue effectively using techniques from Aristotle to pop culture icons.
Thank You for Arguing by Jay Heinrichs is a bestselling masterclass in the art of persuasion. Blending ancient rhetorical principles with contemporary scenarios—from political debates to everyday conversations—Heinrichs equips readers with tools to speak, write, and frame arguments more powerfully. This fully revised fourth edition includes fresh insights on digital communication and persuasive storytelling.
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