Discover the timeless principles that define successful marketing strategy. This classic guide reveals 22 unbreakable laws every marketer must follow.
A marketing essential, this book distills decades of experience into 22 foundational laws that shape brand success and market dominance. Al Ries and Jack Trout deliver sharp insights that challenge conventional understanding and guide strategic thinking.
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Discover the timeless principles that define successful marketing strategy. This classic guide reveals 22 unbreakable laws every marketer must follow.
A marketing essential, this book distills decades of experience into 22 foundational laws that shape brand success and market dominance. Al Ries and Jack Trout deliver sharp insights that challenge conventional understanding and guide strategic thinking.