Jumia Books The Art of Creative Thinking  by John Adair (Author)

"The Art of Creative Thinking" by John Adair offers a practical and insightful guide to understanding and developing creativity. Adair breaks down the creative process into four key stages: preparation, incubation, illumination, and verification. He emphasizes the importance of cultivating a creative mindset by embracing curiosity, openness, and flexibility, which enable innovative thinking and problem-solving.

Adair encourages readers to challenge assumptions, suspend judgment, and seek out diverse perspectives as ways to break free from habitual thinking that limits creativity. Techniques such as using analogy, widening one's relevance span, and trusting the subconscious play a central role in his approach. The book also explores overcoming barriers to creativity and the transformative power of creative thinking in both personal and professional contexts.