Jumia Books The Art of Self-Employment: Strategies for Success in Kenya

The Art of Self-Employment: Strategies for Success in Kenya is a motivational and strategic guide designed for Kenyans seeking independence through entrepreneurship. Whether you're launching a side hustle, transitioning from formal employment, or building a full-time solo career, this book equips you with the tools, mindset, and local know-how to thrive.

???? What You’ll Discover:

Mindset Mastery: Cultivate discipline, confidence, and resilience to navigate the ups and downs of self-employment

Strategic Planning: Learn how to set realistic goals, identify market gaps, and build a sustainable business model

Branding & Visibility: Position yourself professionally, build trust, and attract clients through authentic marketing

Financial Literacy: Budget wisely, manage cash flow, and prepare for growth or lean seasons

Legal & Operational Tips: Understand registration, taxation, and compliance in Kenya’s evolving business landscape

Work-Life Balance: Create boundaries, avoid burnout, and stay motivated while working independently

???? Why It Stands Out:

Tailored for Kenya’s unique entrepreneurial environment, including mobile money, informal networks, and local consumer behavior

Features relatable stories and examples from successful Kenyan self-employed individuals

Encourages personal growth alongside business development

Ideal for youth, creatives, consultants, and anyone ready to take control of their income and impact

The cover—featuring a confident, professionally dressed individual outdoors—symbolizes the freedom, pride, and possibility that self-employment can bring. This book fits seamlessly into bundles focused on Entrepreneurship, Personal Branding, Youth Empowerment, and Kenyan Business Strategy.