Jumia Books The Art of Self-Employment: Strategies for Success in Kenya, The Self-Employed Handbook: Tips and Tricks for Thriving in Kenya

The Art of Self-Employment offers a comprehensive approach to building a successful independent career in Kenya. It addresses the unique challenges faced by self-employed individuals and provides proven strategies to thrive in the competitive market.

From developing a business mindset to effective networking and strategic planning, this guide equips readers with the knowledge and skills needed to navigate the path of self-employment confidently. Whether you're launching a side hustle or transitioning into full-time entrepreneurship, the book delivers practical insights tailored to Kenya’s economic realities.

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Cultivating a resilient entrepreneurial mindset

Strategic planning and goal setting

Navigating local business regulations and opportunities

Building networks and partnerships

Managing finances and sustaining growth

The Self-Employed Handbook is a practical toolkit for aspiring and current entrepreneurs navigating Kenya’s dynamic business environment. It distills years of experience and local  into actionable advice that helps readers overcome common hurdles and build sustainable ventures.

Whether you're freelancing, running a small business, or exploring digital entrepreneurship, this guide offers tips on client management, pricing strategies, productivity hacks, and personal branding. It’s designed to empower self-starters with the confidence and clarity needed to thrive.

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Time management and productivity for solo entrepreneurs

Pricing, packaging, and value delivery

Client acquisition and retention strategies

Branding and visibility in local and online markets

Mental resilience and motivation