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From the author of the business bestseller Permission Marketing, the man Business Week called the ‘Ultimate Entrepreneur for the Information Age’ comes a book of essential truths about building a better website. Everyone who surfs the web knows that some sites are better than others. Now marketing guru Seth Godin identifies and illustrates the crucial guiding principles behind creating websites that satisfy visitors and keep them coming back for more. Once upon a time it was believed that web surfers had plenty of time, knew exactly what they wanted, and made considered decisions with each click.
From the author of the business bestseller Permission Marketing, the man Business Week called the ‘Ultimate Entrepreneur for the Information Age’ comes a book of essential truths about building a better website. Everyone who surfs the web knows that some sites are better than others. Now marketing guru Seth Godin identifies and illustrates the crucial guiding principles behind creating websites that satisfy visitors and keep them coming back for more. Once upon a time it was believed that web surfers had plenty of time, knew exactly what they wanted, and made considered decisions with each click.
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