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Jumia Books The Content Trap: A Strategist's Guide To Digital Change Book By Bharat Anand

Name: The Content Trap: A Strategist's Guide To Digital Change Book By Bharat Anand
Brand: Jumia Books
Price: 600.00 KES
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Anand's “The Content Trap: A Strategist's Guide to Digital Change” perceptively—and sometimes presciently - applies corporate strategy concepts paramount for today's digital world. The book shows how well fundamental strategic principles hold even when they face digital transformation's threats and opportunities.