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Creativity isn’t just a trait—it’s a choice we make daily. This book reveals how to turn ideas into action through intentional decision-making.
Zorana Ivcevic Pringle’s The Creativity Choice challenges the myth of innate creativity, showing how everyday decisions shape innovation. Drawing on psychological research, it empowers readers to act on their ideas and cultivate creativity as a deliberate, repeatable process.
Creativity isn’t just a trait—it’s a choice we make daily. This book reveals how to turn ideas into action through intentional decision-making.
Zorana Ivcevic Pringle’s The Creativity Choice challenges the myth of innate creativity, showing how everyday decisions shape innovation. Drawing on psychological research, it empowers readers to act on their ideas and cultivate creativity as a deliberate, repeatable process.
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