A timeless guide to human-centered design that reveals why everyday objects often confuse us. Don Norman shows how thoughtful design can make technology intuitive and delightful.
This classic book blends psychology and design to explain why some products frustrate while others empower. Norman’s insights remain essential for anyone creating usable, intuitive, and satisfying experiences.
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A timeless guide to human-centered design that reveals why everyday objects often confuse us. Don Norman shows how thoughtful design can make technology intuitive and delightful.
This classic book blends psychology and design to explain why some products frustrate while others empower. Norman’s insights remain essential for anyone creating usable, intuitive, and satisfying experiences.