Jumia Books The Design of Everyday Things by Don Norman

The Design of Everyday Things by Don Norman is a seminal work in the fields of design, psychology, and user experience. First published in the 1980s and continually updated, this book remains a cornerstone for designers, engineers, entrepreneurs, and anyone curious about why some products work seamlessly while others frustrate us.

Norman, a cognitive scientist and usability expert, explores how design impacts human behavior and decision-making. He argues that good design is not about aesthetics alone—it’s about functionality, feedback, and intuitive interaction. Using real-world examples ranging from doors and teapots to digital interfaces, Norman illustrates how poor design leads to user error, while thoughtful design empowers and delights.

Key concepts include:

Affordances and Signifiers: How objects suggest their use

Feedback and Constraints: Designing for clarity and control

Human Error: Why mistakes often stem from design flaws

Iterative Design: The importance of testing and user feedback

User-Centered Thinking: Designing for real people, not idealized users

Norman’s writing is accessible, witty, and deeply insightful. He bridges the gap between psychology and engineering, making this book essential reading for:

Product designers and UX professionals

Business leaders and innovators

Students of psychology, architecture, and technology

Kenyan entrepreneurs and developers creating locally relevant tools and services

Endorsed by industry leaders and praised for its enduring relevance, The Design of Everyday Things is more than a design manual—it’s a philosophy of empathy, usability, and problem-solving. It encourages readers to look at the world differently and to create solutions that truly serve human needs.