Jumia Books THE DIGITAL MARKETING ENTREPRENEUR: Strategies for Online Success in Kenya

THE DIGITAL MARKETING ENTREPRENEUR: Strategies for Online Success in Kenya is a practical and empowering guide designed for Kenyan entrepreneurs, freelancers, and small business owners eager to thrive in the digital economy. Whether you're launching a startup, promoting a personal brand, or scaling an existing business, this book offers actionable strategies tailored to Kenya’s online landscape.

???? What You’ll Learn:

Digital Foundations: Understand key concepts like SEO, content marketing, email campaigns, and paid advertising

Social Media Strategy: Learn how to use platforms like Instagram, Facebook, TikTok, and YouTube to build visibility and drive engagement

E-Commerce & Monetization: Explore online selling, mobile payments, affiliate marketing, and digital product creation

Audience Building: Discover how to grow a loyal following, nurture leads, and convert followers into paying customers

Local Relevance: Navigate Kenya’s digital infrastructure, mobile-first culture, and consumer behavior trends

Tools & Platforms: Get familiar with Canva, Mailchimp, Google Ads, Meta Business Suite, and other essential tools for digital success

???? Why It’s Valuable:

Tailored to Kenya’s unique digital and economic environment

Includes real-life examples, case studies, and step-by-step guides

Ideal for youth, creatives, influencers, and small business owners

Promotes self-reliance, innovation, and scalable growth

The cover—featuring a laptop user surrounded by digital icons like a megaphone, shopping cart, and social media symbols—captures the energy and opportunity of Kenya’s online business space. This title fits perfectly under Entrepreneurship, Digital Marketing, Youth Empowerment, and Kenyan Business Development.