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YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE.The Financial Times Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world’s leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy.Based on long experience and on conversations with leading strategists around the world, Richard Koch helps you discover each critical step in creating, delivering and understanding successful strategy.
YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE.The Financial Times Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world’s leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy.Based on long experience and on conversations with leading strategists around the world, Richard Koch helps you discover each critical step in creating, delivering and understanding successful strategy.
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