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Jumia Books "The Illusion of Choice" Book By Richard Shotton

Name: "The Illusion of Choice" Book By Richard Shotton
Brand: Jumia Books
Price: 1299.00 KES
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Discover 16½ psychological biases that subtly shape consumer decisions. A must-read for marketers seeking ethical influence and deeper insight.

This document explores Richard Shotton’s compelling analysis of behavioral science in marketing, revealing how subconscious biases impact purchasing choices. With practical examples and sharp insights, it’s essential reading for anyone in advertising, branding, or consumer psychology.