Jumia Books The Kenyan Social Media Influencer’s Handbook: Monetizing Your Online Presence

The Kenyan Social Media Influencer’s Handbook is a practical guide designed to help Kenyan content creators turn their digital platforms into income-generating assets. Whether you're active on TikTok, Instagram, YouTube, or Twitter, this book offers step-by-step strategies for building a personal brand, growing your audience, and securing partnerships with local and global brands.

From understanding platform algorithms to negotiating sponsorship deals, the handbook is tailored to Kenya’s unique digital landscape. It also includes tips on mobile-first content creation, ethical influencing, and navigating local regulations around advertising and disclosure.

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Building a consistent and authentic brand

Monetization methods: ads, affiliate links, sponsored content

Audience engagement and growth strategies

Legal and ethical guidelines for influencers in Kenya

Case studies of successful Kenyan influencers

???? Book 2: The Self-Employed Handbook: Tips and Tricks for Thriving in Kenya
Author: Product One Publishing

⚡ Short Description
A practical guide for Kenyan freelancers and entrepreneurs to build sustainable, self-driven careers in today’s economy.

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The Self-Employed Handbook is a must-have resource for anyone navigating the world of freelancing, gig work, or entrepreneurship in Kenya. With rising youth unemployment and a growing digital economy, self-employment has become a viable path—but it requires strategy, discipline, and adaptability.

This book covers everything from setting up a business and managing finances to marketing your services and maintaining work-life balance. It’s packed with local insights, real-life examples, and actionable tips to help readers thrive in Kenya’s dynamic economic environment.

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Starting and registering a business in Kenya

Budgeting, saving, and managing irregular income

Marketing and branding for freelancers

Productivity and time management

Navigating taxes, NHIF, and NSSF as a self-employed professional